The Digital Chica

The Digital Chica

Vet Tech to Storyteller 💖

A woman with glasses and a blue headband is kneeling on a tiled floor, smiling and hugging a large black Great Dane dog in a kitchen environment.

From Stethoscopes to Social Stats 🐾📱
My roots are in veterinary medicine—and yep, I still totally melt over anything with paws. So when I got the chance to run social media at VCA Animal Emergency Hospital Southeast, I knew I wasn’t just there to “post pretty pics.” I wanted to create connection.

We made it fun (because boring posts? Not on my watch). Enter: Trivia Thursdays, Fun Fact Fridays, and a whole lot of adorable fur babies taking over the comments. 🐶✨ It wasn’t just content—it was community.

That experience taught me how to blend heart, strategy, and a little creative chaos—aka, the magic formula behind everything I do now as The Digital Chica. Here are a few of my favorite projects from that time—and yes, they’re as cute as they sound. 💁🏽‍♀️📊

An advertisement for VCA Animal Emergency Hospital SE featuring a small dog dressed as a veterinarian, with a stethoscope and a nurse's hat. The ad lists emergency services, experienced veterinary team, and personalized care, with contact information
A veterinarian examining a beagle dog using an otoscope. The image includes the text 'DID YOU HEAR?' and branding for VCA Animal Emergency Hospital SE, with a follow button.
A golden retriever dog holding a pink heart with the word FREAKS written on it, against a pink background with red paper hearts. The dog has pink lipstick marks on its face and cheeks and a kiss mark on its forehead. There are decorations around the
Promotional flyer for a pet summer activity event featuring a smiling dog near water, with pink paw prints and handprints, and text encouraging pet owners to share summer fun moments with their pets.
A German shepherd dog wearing a red Santa hat with a white pom-pom looking at a red Christmas ornament hanging on a snow-covered Christmas tree, with a snowy background.
A ginger cat lying on a surface holding a red heart-shaped plush toy, with the VCA Animal Hospitals logo at the top.
Social media post from VCA Animal Emergency Hospital Southeast inviting pet owners to share photos of their pets with fun facts, with hashtags #PetParentPride, #ShowUsYourPets, #VCAFamily, and #CutenessOverload.
Text-only advertisement for VCA Animal Emergency Hospital Southeast, offering emergency veterinary care for pets, with details about location, hours, and contact information.
Social media post from VCA Animal Emergency Hospital Southeast promoting emergency preparedness for pet owners, with information about hospital hours and contact details.
Facebook post from VCA Animal Emergency Hospital Southeast about their availability and services, with a blue heart emoji.
VCA Animal Emergency Hospital Southeast social media post with text promoting Sunday emergency pet care, encouraging sharing pet traditions, and providing contact information.
VCA Animal Emergency Hospital Southeast logo and text posted on social media about pet care hours, safety tips, and contact information.
Social media post from VCA Animal Emergency Hospital Southeast announcing they are open 24 hours on Sundays for pet emergencies, with a cheerful sun emoji at the top and dog emojis near the text.
Screenshot of a Facebook post from VCA Animal Emergency Hospital Southeast, encouraging pet owners to seek emergency care for pets and provide feedback, with icons of a paw print, a medical cross, a chat bubble, and a hospital.